Because it's similar to gold mining in that the bitcoins exist in the protocol's design (just as the gold exists underground), but they haven't been brought out into the light yet (just as the gold hasn't yet been dug up). The bitcoin protocol stipulates that 21 million bitcoins will exist at some point. What "miners" do is bring them out into the light, a few at a time.
Bitcoin mining is competitive and the goal is that you want to solve or “find” a block before anyone else’s miner does. Then you will get the block reward and transaction fees from the block. During the last several years we have seen an incredible amount of hashrate coming online which made it harder to have enough hashrate personally (individually) to solve a block, thus getting the payout reward. To compensate for this pool mining was developed.
The domain name "bitcoin.org" was registered on 18 August 2008. In November 2008, a link to a paper authored by Satoshi Nakamoto titled Bitcoin: A Peer-to-Peer Electronic Cash System was posted to a cryptography mailing list. Nakamoto implemented the bitcoin software as open source code and released it in January 2009. Nakamoto's identity remains unknown.