The concept of web mining is very controversial. From the site’s visitor perspective, someone is using their computer without consent to mine Bitcoins. In extreme cases, this can even harm the CPU due to overheating. From the site owner’s perspective, web mining has become a new way to monetize websites without the need for the placement of annoying ads. Also, the site owner can control how much of the visitor’s CPU he wants to control in order to make sure he’s not abusing his hardware.
To save money on cooling, some mine operators have opted for cooler climates. BitFury also runs three large mining facilities, one of which is in Iceland to benefit from the cool weather. “Many data centers around the world have 30 to 40 percent of electricity costs going to cooling,” explains Valery Vavilov, the CEO of BitFury. “This is not an issue in our Iceland data center.”
Cryptojacking and legitimate mining, however, are sensitive to cryptocurrency prices, which have declined sharply since their highs in late 2017 and early 2018. According to a McAfee September 2018 threats report, cryptojacking instances “remain very active,” but a decline in the value of cryptocurrencies could lead to a plunge in coin mining malware, just as fast as it emerged.
A few years ago, CPU and GPU mining became completely obsolete when FPGAs came around. An FPGA is a Field Programmable Gate Array, which can produce computational power similar to most GPUs, while being far more energy‐efficient than graphics cards. Due to its mining efficiency, and ability to consume relatively lesser energy, many miners shifted to the use of FPGAs.

But, as always, the miners’ biggest challenge came from bitcoin itself. The mere presence of so much new mining in the Mid-Columbia Basin substantially expanded the network’s total mining power; for a time, Carlson’s mine alone accounted for a quarter of the global bitcoin mining capacity. But this rising calculating power also caused mining difficulty to skyrocket—from January 2013 to January 2014, it increased one thousandfold—which forced miners to expand even faster. And bitcoin’s rising price was now drawing in new miners, especially in China, where power is cheap. By the middle of 2014, Carlson says, he’d quadrupled the number of servers in his mine, yet had seen his once-massive share of the market fall below 1 percent.

In 2014 prices started at $770 and fell to $314 for the year.[31] In February 2014 the Mt. Gox exchange, the largest bitcoin exchange at the time, said that 850,000 bitcoins had been stolen from its customers, amounting to almost $500 million. Bitcoin's price fell by almost half, from $867 to $439 (a 49% drop). Prices remained low until late 2016.[citation needed]